Sunday, November 7, 2010

The Best Super Duper Leading Lawyers Ad

Balch & Bingham had many times more lawyers selected for a particular "Top Lawyers"-type publication than any other local firm, and the firm had committed to buying an ad in support.

But Nora Chandler, their skilled Marketing Director, didn't want to do the self-congratulatory type of ad that the other firms were likely to do -- group shots of lawyers above a three-word, three-sentence alliterative headline like "Experienced. Excellent. Expertise." or "Smart. Skilled. Savvy."

So Nora called us asking for something entirely different. Something that would stand out, show their firm's friendly personality, and also include the info about the lawyers who had been selected. Below is the version Nora selected.

The headline: "What? You'd rather see another picture of a bunch of lawyers in suits?

Obviously, it stood out, even with an inexpensive Royalty-Free photo.

And what did you see when you turned the page? Yup, a group of lawyers in suits.

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