Saturday, December 11, 2010

Don't talk about yourself in your holiday cards. But if you're GOING to...

Technically, the holiday card from IP firm Knobbe Martens violates my earlier rules of not focusing your holiday card on yourself in that "Happy Holidays! Let me tell you how great our firm is!" sort of way. 

This card directly informs the reader what the firm does, going through the invention-through-patenting process. Knobbe's Director of Business Development Krista Hosseinzadeh could have been taking a big risk with this direction.

However, they execute in such a simple and genuine way, that it works beautifully. They take the viewer from the first idea, a snowflake, helping it grow and gain momentum, into the ultimate construction of an adorable, fully featured, and registered ® snowman.  It tells you who they are, what they do, how they do it, and the spirit in which they do it, all in under 30 seconds. 

It starts with a vision. That gains momentum. That turns into a design. 
That becomes an invention. Which is well protected. 

Just 21 words.

Very well done.

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