Sunday, February 20, 2011

The Worst Legal Industry Ad Ever?

Showing an APPALLING lack of judgment and good taste, here's what I believe to be an old ad from the UK's Law Society.  It's aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors' Regional Directory, "Your Guide to Choosing a Solicitor," rather than other media, like the Yellow Pages:
Wow.  Crazy.

Below is the first part of the text.  See, they're using "rape" as a metaphor for "Criminal Defense": 

It's a JOKE!  Get it?  See how clever they are?
Let's see, how can we yuck up some of the other practice areas involving real human pain and tragedy?  Anyone got an equally funny one for Personal Injury or Divorce, perhaps?

How did this possibly make it through a committee?

This ad has been sitting on my laptop for a very long time - I can't remember where I originally found it. 
All images are copyrighted by the owner. 

Elie Mystal at Above the Law wrote the following epic review of this post and the associated ad:

"* There’s poor taste, there’s bad taste, and then there’s whatever the hell was going through the heads of the sick bastards who came up with this advertisement for legal services. [Ross's Law Marketing Blog]"


  1. If that isn't the worst, I'd really hate to see was the worst.

  2. Hey, Here is my first comment on your site. , I have been reading your blog for a while and thought I would completely pop in and drop a friendly note. . It is great stuff indeed. I also wanted to ask.. is there a way to subscribe to your site via email?
    For more details about Personal Injury and Car accident attorney log on to
    Thanks & Regards
    J. McDowell