Personal injury firms have learned that specializing is the way to differentiate themselves and stand out, and they're always looking for new ideas. Previous examples included specializing in things like motorcycle injuries (make sure your speakers are turned on...), dog bites, traumatic brain injuries, cerebral palsy, FELA (a train wreck of a home page), etc.
A new one, at least to me, is "Defense Base Act" ("DBA") cases, that is representing "injured employee claims of civilian contractors working outside the
pursuant to a contract with the United States Government. These claims are covered under the Defense Base Act, which is an extension of the Longshore and Harbor Workers' Compensation Act." United States
There are apparently many other as well, but here are a couple PI firms that are successfully marketing their DBA practice, Grossman Attorneys (www.defensebaseactlawfirm.com) and Barnett & Lerner (www.InjuredOverseas.com). It's a very interesting marketing idea - I hope they do great work.
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