Thursday, April 7, 2011

The legal profession's BEST 2010 ad. We won!

Just back from the Legal Marketing Association (LMA) annual conference at the Disney Yacht & Beach Club in Orlando, along with over 1,100 attendees, speakers, and vendors.

As always, the LMA's annual Your Honor Awards included hundreds of high-quality entries.  We were gratified to receive the trophy for the legal profession's "Best Single Advertisement" for the "Anti-Best Lawyer ad"  we created with Balch & Bingham's Nora Chandler.  I blogged about this ad previously (along with the worst legal ad ever).

As we know, there's a lot of frustration among marketers regarding the many vanity directories which purport to identify the best or most-super lawyers in a variety of categories, in order to sell them costly ads.  These ads inevitably show groups of lawyers in suits, behind a vacuous headline like "Experienced. Efficient. Excellent."

This ad was designed to light-heartedly tweak the entire industry, along with the dozens of other law firm ads in that same publication that followed the traditional format.  Apparently, the Your Honor Awards judges felt a similar level of frustration...

"What? You'd rather see another picture of a bunch of lawyers in suits?"

The original post describing this advertisement in greater detail is here. 


  1. Congratulations Ross! That's appropriate recognition of your innovative marketing services.

  2. Ross!! Congrat's!!! You do the best work in the business. It's great to see you recognized.