Ross's bio

Ross Fishman, JD

Called "one of the country's leading experts on law firm marketing*," and "a marketing guru**," Ross is known as among the legal profession's most innovative marketers and strategists.  His uniquely educational and entertaining presentation style is founded on the belief that no one ever learned anything when they were bored.

A former litigator, big-firm marketing director, and marketing partner, Ross has conducted more than 250 firm retreats, CLE, and training programs on five continents, from New Mexico to New Zealand -- including once presenting on three continents within 24 hours.  He also keynoted a week-long conference in Bangkok for a group of United Nations government ministers and business leaders across Asia. [See]

Ross doesn’t just talk about it, he's actually done it.  As CEO of Fishman Marketing, Inc., he has won more international legal marketing awards than any marketer in the world, including receiving the Legal Marketing Association’s optional grand prize, the “Best of Show” five of the nine times ever awarded. One especially satisfied client even had the Governor commission Ross as a Kentucky Colonel.

Recipient of a peer-selected LMA 1998 Lifetime Achievement Award, "Col. Fishman" was one of four legal marketers selected for induction into the LMA's inaugural Hall of Fame.  A Fellow of the College of Law Practice Management, he has written 250 bylined articles, including five monthly columns. 

A 1986 member of the federal Trial Bar (N.D. Ill) with nine successful jury trials under his belt, he received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School.  

* Lawyers Weekly USA
** ALA Gateway Connection, Sept/Oct 2009