Having practiced as a commercial litigator and marketing partner, Ross speaks credibly to lawyer audiences. In sessions ranging from one hour to a full day, he provides a practical, hands-on approach, ensuring that your firm's marketing is productive and effective, and that your lawyers will have clients when they need them.
These interactive programs are educational yet entertaining, fully supporting the efforts of a firm’s in-house marketing professionals. Ross also emphasizes the applicable ethics rules relating to communications, solicitation, advertising, and promotions, to help the programs qualify for CLE credit. [Click for client testimonials]
All presentations are individually tailored to each firm's unique needs, and may include one-on-one or small-group follow-up as necessary. The hottest topics are highlighted below in red. [See LawFirmSpeakers.com]
§ Web 2.0: Google, Facebook, LinkedIn, and Other Social Media Tools
§ Social Media for Lawyers: Everything you need to know to get started and build an online brand
§ SEO and The Google Game: Practical tips to generate revenue by moving to the top of Google
§ Marketing and business-development best practices:
Owning your market in four months.
§ From "Zero" to "Guru" in Three Months: Becoming an expert quickly and cost-effectively, without wasted time or effort
CLE AND ETHICS
§ "From Hammers to Hand Grenades" – Creative Marketing and Legal Ethics
§ Focused Marketing: An Efficient, Ethical Approach to Business Development
§ Topless Marketing: An entertaining 300-year history of law firm marketing
STRATEGY, DIFFERENTIATION, AND BRANDING
§ Niche / Industry Marketing: An Efficient, Practical, Effective Process.
§ "We're Different! So Why Does No One Know It?" Developing a Killer Strategy
§ Jumping on the Differentiation Brandwagon – Positioning Your Firm, Practice, or Office
CREATIVITY AND INNOVATION
§ Outside-the-Box Marketing Ideas
§ Ethical Networking: How to Work a Room and Live to Profit From it
§ No Network? No Clients.
§ Net/Working a Room, with Live Practice
PUBLIC RELATIONS AND ADVERTISING
§ "Get Exposed by the Media, And Benefit From It - Using Public Relationsto Ethically Build Your Firm"
§ PR for PI Firms. PDQ.
§ How to Create Powerful, Ethical Advertising (Without Skylines, Gavels, Globes, or Columns…)
§ Client Roundtable: "He Said What?" - A Candid, Interactive off-the-record program
§ "Worst-Case Scenario" - This is Not Your Typical Legal Seminar
§ Developing an Effective Individual Marketing Plan
§ "No one's leaving 'til it's done!" Writing an Associate Marketing Plan
CLIENT SERVICE AND RETENTION
§ "I'll never hire them again!" - Client Service and Site Visits
§ Secrets of Client Retention and Maximizing Profits
§ Step-by-Step Marketing for Associates
§ Marketing Overview or "Everything You've Always Wanted to Know about Ethical Marketing, But Were Too Bored to Ask."
§ Painfully Practical Associate Training
SPECIFIC TYPES OF FIRMS
o An International Network
o An Insurance Practice
o A Specialty Practice
o A Divorce Practice
o A Litigation Practice
§ Secrets of Successful Cross-Selling. It Can Work. No, Really.
§ Key-Client Program. Retaining Your Top Clients.
§ Recruiting is Just Marketing – To a Different Audience
§ "If you give a mouse a cookie…" Compensation Issues for Law Firms
§ "What a 2,500-Year-Old Chinese General Can Teach You About Marketing –The Art of War for Lawyers"
§ "Oh, those darn kids!" Generational Issues in Law Firms